SWAPP - Car Rental UAE
Project
SWAPP
Scope
- Car Rental
- Dubai
- UAE
- iOS APP
- Android APP
- UX UI Design
Industry
Short and Long term innovative car rental
Interested?
Get in touch!Primary goals of project:
Enhance User Experience, Modernize Car Rentals, Improve App Performance, Add New Features and Services
The first step
The first step of an app redesign is conducting a comprehensive audit and assessment of the existing app's strengths, weaknesses, user feedback, and performance data to identify areas that need improvement and set clear goals for the redesign.
The importance of branding cannot be overstated in the app redesign process. Branding sets the tone, personality, and perception of the app, influencing how users connect with it. It's crucial to ensure that the redesigned app aligns seamlessly with the company's brand identity, including elements like logo, color scheme, typography, and overall visual style.
A very easy registration process:
A streamlined registration and login process requiring only a phone number and Two-Factor Authentication (2FA) can greatly improve user convenience and security. Here's how it can work:
Browsing and filtering results
The browse screen within the SWAPP app is a central hub for users to explore a diverse range of cars available for rental. What sets this screen apart is its comprehensive set of filtering options, offering users the ability to fine-tune their search based on more than 15 distinct user aspects. This powerful feature enhances the user experience and simplifies the process of finding the ideal car for their specific needs.
For the full list of filters, download SWAPP! ;-)
The most seamless booking process you've ever seen:
Our streamlined car booking process takes just a few easy steps:
Summary of SWAPP Project
This comprehensive project spanned 8 months and featured an extensive workload, including the creation of over 200 wireframes and the investment of more than 70 hours in meticulous user research, all executed with well-established and efficient processes. We are looking forward meeting this app all over Dubai billboards, and seeing people browsing SWAPP cars on their phone.
